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Global Airlines

Pat Hanlon




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 | #1834901 in Books |  Routledge |  2007-02-15 |  2006-12-14 | Original language:English | PDF # 1 |  9.21 x.89 x6.14l,1.39 | File type: PDF | 392 pages

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||3 of 3 people found the following review helpful.| excellent, informative, explains competition well|By Walter E. Gillett|After reading about 1/3rd of the book: well-written overview of competition in the airline industry with a lot of good detail, for example on airline customer loyalty strategies like frequent flyer programs, agency discounts, corporate discounts. Explains the economic theory in context. My only complaint is

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.

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