[PDF.47ju] Southwest Passage: The Inside Story of Southwest Airlines' Formative Years

Southwest Passage: The Inside Story of Southwest Airlines' Formative Years

[PDF.ze56] Southwest Passage: The Inside Story of Southwest Airlines' Formative Years

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 | #1716045 in Books |  Eakin Press |  2003-02-01 | Original language:English | PDF # 1 |  .81 x6.06 x9.16l, | File type: PDF | 264 pages

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||11 of 12 people found the following review helpful.| Required reading for students of Southwest|By A Customer|There's been a lot of blather written about Southwest, including _Nuts_ and _The Southwest Way_. My opinion is that most of these books are written by people who don't know much about the airline business and who are trying to push their pet management theory. I'm a professional airline analyst, for what that's worth.

When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn’t last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline industry’s only profitable major company.

Money magazine has named Southwest Airlines’ common stock the premier investment of the last thirty years, with the runner-up, Wal-Mart, only a distant second.

Now Southwest’s founding president ...

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